True Story: The Public Relations Podcast

Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark Studio


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Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.

🔥 What You’ll Learn:

  • Why a strong social media presence is key to brand success
  • How cohesive messaging across channels boosts business
  • The power of partnerships and collaborating with other agencies to deliver specialized services
  • Real-world examples of how smart branding leads to higher revenue
  • 💡 Whitney also shares her own agency’s shift toward integrating PR, social media, and more to meet today’s demands. They explore how the agency world has moved from siloed services to seamless, holistic solutions.

    👥 Key Insights:

    • Building a dream team that’s ready to grow with you
    • Clear communication and flexibility: essential tools for thriving in any agency
    • How to attract clients that align with your values and vision
    • Leading with purpose while navigating the challenges of team dynamics
    • Tune in for an inspiring deep-dive into branding, agency growth, and the changing landscape of marketing services.

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      Connect with Veronique on Instagram

      HatchMark Studio Website

      Connect with HatchMark Studio on LinkedIn

      Connect with Whitney on Instagram

      Connect with Whitney on LinkedIn

      True Story PR Website

      ...more
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      True Story: The Public Relations PodcastBy Whitney Lee

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