In this conversation, Alex Priore shares the journey of finding and negotiating their first real estate deal, a storage facility. The discussion covers the importance of building rapport with the seller, understanding property potential, and the intricacies of seller financing. The family dynamic in the business is highlighted, along with the significance of conducting thorough market research and analysis before making offers. The conversation emphasizes the need for patience and respect in negotiations, ultimately aiming for a mutually beneficial agreement.