In this episode of "Navigating the Marketing Maze," host Priti delves into the dynamic world of Pay-Per-Click (PPC) advertising. Whether you're a seasoned marketer or just starting, this episode breaks down the essentials of PPC, highlighting its crucial role in B2B marketing.

Listeners will gain insights into the fundamentals of PPC and the importance of setting clear campaign objectives. The episode covers major PPC platforms, including Google Ads, Microsoft Advertising, and social media giants like LinkedIn, Meta, and X (formerly Twitter).

The episode features LinkedIn advertising, demonstrating how to effectively reach decision-makers and professionals. It discusses the best ad types, campaign setup, and targeting strategies. Additionally, it offers valuable tips on lead generation, crafting high-converting landing pages, and optimizing PPC efforts for maximum ROI.