Navigating the Marketing Maze

Navigating the Marketing Maze

By Priti GuptaBusinessEntrepreneurship
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Navigating the Marketing Maze episodes

  • PPC Advertising
    In this episode of "Navigating the Marketing Maze," host Priti delves into the dynamic world of Pay-Per-Click (PPC) advertising. Whether you're a seasoned marketer or just starting, this episode breaks down the essentials of PPC, highlighting its crucial role in B2B marketing.
    Listeners will gain insights into the fundamentals of PPC and the importance of setting clear campaign objectives. The episode covers major PPC platforms, including Google Ads, Microsoft Advertising, and social media giants like LinkedIn, Meta, and X (formerly Twitter).
    The episode features LinkedIn advertising, demonstrating how to effectively reach decision-makers and professionals. It discusses the best ad types, campaign setup, and targeting strategies. Additionally, it offers valuable tips on lead generation, crafting high-converting landing pages, and optimizing PPC efforts for maximum ROI.
    14 min

About Navigating the Marketing Maze

From the publisher's feed

Unlock the secrets of the marketing universe with "Navigating the Marketing Maze" – a captivating podcast that guides you through modern marketing. Designed for the curious and ambitious marketer, this show delves deep into the ever-evolving landscape, shedding light on the strategies, tactics, and insights that can propel your career and your brand to new heights.