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In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Marc Bartholomew, SVP of OOH at Dentsu, to discuss the intriguing world of programmatic OOH advertising. Marc explains how he progressed from a sports enthusiast and agency intern to a driving force behind Dentsu's programmatic OOH strategies. To learn more about this episode, check out Lamar's blog linked here - https://programmatic.lamar.com/posts/marc-bartholomew


00:00 - 02:37 Introducing Marc Bartholomew 
02:44 - 03:56 Youth Premiere League Soccer 
04:08 - 07:08 Internship and Early Experience 
07:19 - 10:27 What Does A Brainstorm Looks Like?
11:17 - 12:57 How To Enter Into Brainstorms 
13:00 - 16:25 Creative Dynamic Content Team 
16:37 - 19:17 Programmatic Strategy and Process
19:23 - 20:58 Adoption and Education 
21:00 - 28:08 Bartholomew's Speech
28:14 - 29:38 Writer's Strike 
29:46 - 36:51  Measurement 
37:10 - 39:46 Fake Ads 
39:48 - 42:01 What Else Excites Marc and the Brands He Works With? 
42:13 - 43:18 Three Kidneys 
43:23 - 44:17 Thank You Marc