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Navigating the World of Rebranding: Understanding the Importance of a Business Name in the Digital Age
Send Carrie a Text Message!
Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we're facing - rebranding. As the founder of a 21-year old business, BCS Engineering, I am wrestling with whether our name still embodies what we do and who we are. This episode will take you through our journey, illuminating the thought process behind our original name and the obstacles we are encountering as we contemplate a rebranding strategy.
This is not your typical tech talk episode. Instead, we dive into the thorny issue of rebranding, particularly in the internet era. Is our domain name still crucial? What characteristics make a business name memorable and engaging? This episode is not just a reflection on our journey, but an open forum for you to share your insights and thoughts on rebranding. Let's peel back the layers of what a business name signifies, how it can evolve over time, and the balancing act between holding onto the past and embracing the future. Join us in this exploration and let's unravel the world of rebranding together.
If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.
If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)
https://ecommercemadeeasypodcast.com/sunkissed/
Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
Where we help break down the tech and hurdles Online Business Owners encounter!
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.
Support the show
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
View all episodes
By Carrie SaundersSend Carrie a Text Message!
Ever thought about how much a business name matters? Is it still relevant in the digital age? Join me, Carrie Saunders, as I shed light on a burning issue we're facing - rebranding. As the founder of a 21-year old business, BCS Engineering, I am wrestling with whether our name still embodies what we do and who we are. This episode will take you through our journey, illuminating the thought process behind our original name and the obstacles we are encountering as we contemplate a rebranding strategy.
This is not your typical tech talk episode. Instead, we dive into the thorny issue of rebranding, particularly in the internet era. Is our domain name still crucial? What characteristics make a business name memorable and engaging? This episode is not just a reflection on our journey, but an open forum for you to share your insights and thoughts on rebranding. Let's peel back the layers of what a business name signifies, how it can evolve over time, and the balancing act between holding onto the past and embracing the future. Join us in this exploration and let's unravel the world of rebranding together.
If you’ve been waiting for a sign to treat yourself or invest in your next chapter, this is it.
If you’ve been eyeing my signature website course, thinking about launching your own course with less tech stress, or curious what’s really holding your site back from converting this is your chance to grab it all at the lowest price you’ll see until Black Friday (if ever)
https://ecommercemadeeasypodcast.com/sunkissed/
Join entrepreneurs and online business owners just like you in my Free Facebook Group “Website & Tech Tips for Online Business Owners”
Where we help break down the tech and hurdles Online Business Owners encounter!
Simply to go ecommercemadeeasypodcast.com/facebook/ and answer the membership questions so we know you are a real, warm-hearted, online business owner.
Support the show
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering