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Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.
In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of
Gen Z and why advertisers need to consider rebalancing their media mix.
Hosted on Acast. See acast.com/privacy for more information.
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By JCDecaux UKIn this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of
Gen Z and why advertisers need to consider rebalancing their media mix.
Hosted on Acast. See acast.com/privacy for more information.