Digital Changemakers

By JCDecaux UK

JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play... more

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FAQs about Digital Changemakers:

How many episodes does Digital Changemakers have?

The podcast currently has 39 episodes available.

Digital Changemakers episodes:

July 23, 2025 Rightmove: The power of brand.
In this episode, Matt Bushby, CMO at Rightmove, joins award-winning media analyst, Ian Whittaker, to discuss how he is driving the expansion of Rightmove’s services to empower both consumers and agents in the home-moving process, and why he champions the power of brand over performance marketing strategies to build trust and confidence amongst audiences.
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35min
June 17, 2025 Uber: The brand and performance flip.
In this episode, Eloi Casali, Media Lead UKI at Uber, joins award-winning analyst, Ian Whittaker, to delve into the strategies that help Uber maintain its status as a global powerhouse, the importance of strong brand image for standout, and the innovative marketing tactics that keep Uber at the forefront of the industry. Find out how Uber uses tailored Out-of-Home to drive brand love and how Eloi leverages data to optimise campaigns and unlock marketing spend.
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31min
April 30, 2025 Building London's brand with Laura Citron OBE.
In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.

Read about JCDecaux's new partnership with London & Partners here.
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28min
March 18, 2025 How marketers can tap into the magic of airports.
In this episode, Fraser Brown, Retail Director at Heathrow, joins Ian Whittaker to discuss why airports are a powerful platform for brand communication, sharing examples of campaigns that are engaging audiences creatively, combining the magic of the airport experience with the global and affluent airport audience to drive full funnel results.
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25min
March 05, 2025 Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.
In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of
Gen Z and why advertisers need to consider rebalancing their media mix.

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36min
February 20, 2025 Why London is the shop window for Out-of-Home.
In this episode, Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. Emma also discusses why Out-of-Home in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.

Find out more about The London Digital Network here.
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24min
January 23, 2025 The Balancing Act: Mastering the art of short and long-term marketing.
In this episode, Mays Elansari, Senior Brand Marketing Specialist, joins Ian to discuss the role of long-term brand building in modern marketing and why effective stakeholder management across departments is key to marketing success. Having managed big brands including Subway and Penhaligon's, Mays highlights how multi-media campaigns drive full-funnel results for brands and the power of OOH to reach diverse audiences with contextual messaging during seasonal and cultural events such as Veganuary and Ramadan.
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32min
November 28, 2024 Media, measurement and metrics - how did we get here?
In this episode, Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance marketing which has impacted long term results, that rebalancing the media mix is proven to boost brand metrics, and he shares why he is developing a new media currency for quality to help prove the true value of each channel in the mix.

Find out how you can help prove the true ROI of media channels, including OOH, here.
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34min
October 22, 2024 Skincare brand E45 on the importance of diversity in advertising.
In this episode, Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can drive for brands and how E45 worked with DSC to develop an award-winning campaign. Rich also shares new research from JCDecaux and DSC which shows a new opportunity for brands to authentically connect with the LGBTQIA+ community via Out-of-Home.

Download the findings in the 'Pride in Posters' advertiser guide here.
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24min
October 03, 2024 Better data in, better marketing ROI out.
Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-level data in Marketing Mix Models provides an unprecedented view of what each channel is delivering in terms of sales whilst also benefiting the accuracy of how they measure, helping to prove the true value of media channels.

Download a free summary of the findings here.

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29min

FAQs about Digital Changemakers:

How many episodes does Digital Changemakers have?

The podcast currently has 39 episodes available.