Award-winning Analyst, Ian Whittaker, interviews Mark Evans, Managing Director of Marketing and Digital at Direct Line, on how he changed Boardroom perceptions of Marketing from a cost to an essential investment for long term growth. Follow Mark’s top tips on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and ultimately how to make Marketing investment a Board priority. You too could change the perception of marketing being a “colouring in” function to being an essential growth driver.

To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk

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Did you hear about the PWC study showing 15% of UK digital advertising spend falls into an unknown delta? Award-winning Analyst, Ian Whittaker, discusses the report findings with Sam Tomlinson, who led the report-writing team at PWC. Hear how the Advertisers that are paying attention to this unoptimised ad spend are the ones who are reaping the benefit, but they are in the minority. Blaze a trail in your organisation by learning how to implement more sophisticated econometric modelling, measure the long term effect of sales and block leaking ad spend.

To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk

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JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers

This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. 

Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis.

Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk

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The threat of recession is enduring, and the data shows a clear polarisation in consumer spending. Some are switching to lower cost alternatives while others are joining waiting lists for Swiss watches. Brands should resist the urge to panic and consider how they move forward with their consumer base. In this bonus episode Ian and Rajvi discuss how to switch our mindset from consumer to investor to set ourselves up for success during an economic downturn.

To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk

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The pressure to cut costs and regrow margins is fierce, but are boards being penny wise and pound foolish? Find out how to put yourself in the best position to take positive action for business results. Rajvi Kantaria (JCDecaux) joins award-winning Analyst, Ian Whittaker, to discuss why Advertisers and Marketers are facing one of the most complex macro-economic landscapes of our time. They discuss 5 megatrends in advertising and highlight opportunities for serious marketers to demonstrate their impact on long term business growth.

To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk

Hosted on Acast. See acast.com/privacy for more information.