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Digital Changemakers
Digital Changemakers episodes
- An expert guide to multi-channel measurement.
In Multi-channel marketing, the biggest question to be answered is how can it be measured? As traditional channels like Out of Home advance in their digital capabilities, evidence-based measurement is as important as the capabilities themselves. In this episode Ian Whittaker interviews Andy Brown, ex global CEO of Kantar about how the industry is performing in terms of measurement and the effect that channel silos are having on progression in the area. This is a frank and informative conversation about challenges, opportunities and how to take a holistic approach to measurement.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
29 min - Digital is the new traditional - brand channels’ latest digital capabilities.The IAB has officially classified Digital Out of Home and Broadcast Video on Demand as digital channels due to the latest capabilities. But how easily is this being accepted within the industry? Award-winning Analyst, Ian Whittaker, is joined by IAB CEO James Chandler, PWC’s Steph Claxton and Jawad Safdar, Hyperoptic Broadband, where they discuss the concept that digital campaigns can extend beyond performance channels due to capability advancements in traditional media. They debate the opportunities and challenges the industry faces and how you can take this forward for your organisation.
Hosted on Acast. See acast.com/privacy for more information.
31 min - Why marketers should talk in numbers, not crayons.
Award-winning Analyst, Ian Whittaker, interviews Mark Evans, Managing Director of Marketing and Digital at Direct Line, on how he changed Boardroom perceptions of Marketing from a cost to an essential investment for long term growth. Follow Mark’s top tips on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and ultimately how to make Marketing investment a Board priority. You too could change the perception of marketing being a “colouring in” function to being an essential growth driver.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
30 min - Learn the Language of the CFO for Success in the Boardroom.Ian Whittaker (Liberty Sky Advisors) and Sam Tomlinson (PWC) discuss the tools that persuade Boards to treat marketing as a long-term investment rather than a cost. Hear about the psychology and motivations of the CFO, the accounting practices behind advertising spend, econometric modelling, and using the right financial language to execute a successful long term investment case. Smart brands are treating advertising investment in this way, but can marketers and advertisers arm the CFO with the right information and data to convince the wider investment and analyst community?
Hosted on Acast. See acast.com/privacy for more information.
25 min - Leaking Ad spend, a billion-pound problem for advertisers.
Did you hear about the PWC study showing 15% of UK digital advertising spend falls into an unknown delta? Award-winning Analyst, Ian Whittaker, discusses the report findings with Sam Tomlinson, who led the report-writing team at PWC. Hear how the Advertisers that are paying attention to this unoptimised ad spend are the ones who are reaping the benefit, but they are in the minority. Blaze a trail in your organisation by learning how to implement more sophisticated econometric modelling, measure the long term effect of sales and block leaking ad spend.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
27 min - Digital Changemakers channel trailer.
JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers
This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value.
Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis.
Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
2 min - Don’t panic! How to navigate a recession.
The threat of recession is enduring, and the data shows a clear polarisation in consumer spending. Some are switching to lower cost alternatives while others are joining waiting lists for Swiss watches. Brands should resist the urge to panic and consider how they move forward with their consumer base. In this bonus episode Ian and Rajvi discuss how to switch our mindset from consumer to investor to set ourselves up for success during an economic downturn.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
23 min - 5 Megatrends Curious Marketers Should Know.
The pressure to cut costs and regrow margins is fierce, but are boards being penny wise and pound foolish? Find out how to put yourself in the best position to take positive action for business results. Rajvi Kantaria (JCDecaux) joins award-winning Analyst, Ian Whittaker, to discuss why Advertisers and Marketers are facing one of the most complex macro-economic landscapes of our time. They discuss 5 megatrends in advertising and highlight opportunities for serious marketers to demonstrate their impact on long term business growth.
To download related research and case studies, please visit https://changemakers.jcdecaux.co.uk
Hosted on Acast. See acast.com/privacy for more information.
38 min
About Digital Changemakers
From the publisher's feed
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by…
award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom.
With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape.
Digital Changemakers from JCDecaux is available on the JCDecaux Marketing Hub, Spotify, Apple Podcasts, YouTube and wherever you get your podcasts. For the latest episodes, research, case studies and more, visit the JCDecaux Marketing Hub.
Hosted on Acast. See acast.com/privacy for more information.