In this episode of "Unfudge Your Marketing," host Kristi Mitchell sits down with attorney Nicole Oden to discuss the challenges and lessons learned from Nicole's past marketing experiences, specifically around managing her website. Nicole shares her journey from DIY efforts to outsourcing, the pitfalls encountered, and the critical importance of asking the right questions and setting up detailed Standard Operating Procedures (SOPs). Listen in to discover how Nicole navigated the complexities of managing a WordPress site, the importance of having a clear contract, and how data-driven decision-making has helped her business grow.

Takeaways:

Trial Projects:

Test new providers with a small project first to evaluate their capabilities and fit.

Ask Specific Questions:

Ensure potential hires have experience with your specific technologies and needs.

Referrals and Vetting:

Be discerning about where your referrals come from and conduct independent vetting.

Contracts Matter:

Always have a clear written contract in place with termination provisions.

Implement SOPs:

Document your processes to streamline onboarding and improve operational efficiency.

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com