Comprehensive overview of a rapidly growing and changing NBA through the lens of a declining Portland Trailblazers team and market. Halberstram uses the rookie season of Magic and Bird ( 1979-1980) to tell the personal stories of the blazers, their opponents, the market, athlete activism, racial integration, commercialization and commodification of the product of Basketball. Masterfully and beautifully written it presents an epic story of sport on multiple levels. Part 2 next month !