While Super Apps have become a trending phenomenon in the world of tech, the concept itself remains ambiguous to many. If you live in the West, you might have heard the term being used, but if you live in Asia, Super Apps is something you cannot escape. Super Apps are built and developed as marketplaces for several integrated services in one consolidated tech solution. Super Apps are multipurpose platforms, offering services such as voice and video chat, ridesharing, food delivery, lifestyle services, e-commerce, digital banking and payments, to only mention a few. In one simple phrase, Super Apps have become the swissknife of modern day living in Asia.
While Super Apps are dominant in Asia, and quickly developing in South East Asia, we still have a way to go in other parts of the world. What is the projected traction of Super Apps on a global scale? Can Super Apps gain the same traction in Norway?
In this edition of NBAS Talks, we have gathered a panel of top qualified experts that will explore the Super App phenomenon, from both a Norwegian and Singaporean perspective. Our brilliant panelists are Joachim Bråthen from Grab and Magnus Grimeland from Antler. The session is moderated by Ine Jacobsen from Cocoon Capital, and Anders Hegre, Executive Director of the Norwegian Business Association Singapore.
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