Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University. Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, and Sony.

Koen Pauwels is Distinguished Professor of Marketing at Northeastern University.Pauwels is the Associate Editor for the Journal of Marketing and the International Journal of Research in Marketing. He has consulted companies across three continents, including Amazon, Heinz, Kayak, Kraft, Marks &amp; Spencer, Microsoft, Nissan, and Sony.

NBRI Episode 10: Koen Pauwels

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="nofollow">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="nofollow">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="noopener noreferrer">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="noopener noreferrer">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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NBRI Episode 10: Koen Pauwels

NBRI Episode 10: Koen Pauwels