New Business + Retail Insights

Szu-chi Huang is Associate Professor of Marketing at Stanford University.

Huang's research focuses on consumer motivation. Her work in this area has been programmatic, documenting how consumers have different concerns in different stages of goal pursuit, and thus derive motivation in very distinct ways.

Leigh McAlister is professor and Ed and Molly Smith Chair in Business Administration at the University of Texas at Austin.

McAlister's research focuses on consumers' reactions to marketing interventions and the strategic implications of those reactions.

Fred Feinberg is the Joseph Handleman Professor of Marketing at the University of Michigan.

Feinberg's research examines how people make choices in uncertain environments. His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items. 

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.

Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

Oded Netzer is Arthur J. Samberg Professor of Business at Columbia Business School

His expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions.

Hema is Professor Marketing at the University of Washington.

She is recognized as one of the leading experts in quantitative marketing. Her research brings together large-scale marketing data, economic theory, and econometric and machine learning tools to help firms optimize and automate their marketing decisions.

Ashlee Humphreys is an Associate Professor at Northwestern University.

Humphreys examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.

Maura Scott is Persis E. Rockwood Professor of Marketing at Florida State University

Scott's research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She is interested in studying how to help improve consumers’ financial, health and food decisions, particularly among vulnerable populations.

Bernd Skiera is Professor of Marketing at Goethe University.

Skiera’s research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.

Leandro Guissoni is Professor of Marketing at the Sao Paulo School of Business Administration.

Guissoni has developed research and case studies in collaboration with companies such as Natura, Coca-Cola, Nielsen, Johnson & Johnson, OLX and Magazine Luiza jointly with professors at the Darden School and Harvard Business School.