Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago.Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

Pradeep K. Chintagunta is the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago. Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution.

NBRI Episode 17: Pradeep K. Chintagunta

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="nofollow">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="nofollow">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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Marketing

New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="noopener noreferrer">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="noopener noreferrer">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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NBRI Episode 17: Pradeep K. Chintagunta

NBRI Episode 17: Pradeep K. Chintagunta