Bernd Skiera is Professor of Marketing at Goethe University.Skiera’s research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.

Bernd Skiera is Professor of Marketing at Goethe University. Skiera’s research interests include MarTech and SalesTech, electronic commerce, online marketing, marketing analytics, the evaluation of the economic impact of more online consumer privacy, and value-based customer management.

NBRI Episode 12: Bernd Skiera

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="nofollow">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="nofollow">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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Marketing

New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="noopener noreferrer">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="noopener noreferrer">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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NBRI Episode 12: Bernd Skiera

NBRI Episode 12: Bernd Skiera