Norris Bruce is Associate Professor of Marketing at The University of Texas at Dallas.Norris research has focused on the effectiveness of advertising in the sequential distribution of motion pictures, advertising on sales and brand building, the effects of ad format and message content in digital advertising, and the moderating effects of brand messages in TV advertising.

Norris Bruce is Associate Professor of Marketing at The University of Texas at Dallas. Norris research has focused on the effectiveness of advertising in the sequential distribution of motion pictures, advertising on sales and brand building, the effects of ad format and message content in digital advertising, and the moderating effects of brand messages in TV advertising.

NBRI Episode 5: Norris Bruce

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="nofollow">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="nofollow">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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New Business & Retail Insights (NBRI) is an initiative of the Center for Retailing Studies (CRS) from Mays Business School at Texas A&M University. Hosted by Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

New Business &amp; Retail Insights (NBRI) is an initiative of the <a href="https://mays.tamu.edu/center-for-retailing-studies/" rel="noopener noreferrer">Center for Retailing Studies</a> (CRS) from Mays Business School at Texas A&amp;M University. Hosted by <a href="https://mays.tamu.edu/directory/vshankar/" rel="noopener noreferrer">Dr. Venky Shankar, Coleman Chair Professor and Director of Research, CRS</a>, this podcast features interviews with leading researchers and business leaders who bring out cutting-edge insights on business and retailing.

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NBRI Episode 5: Norris Bruce

NBRI Episode 5: Norris Bruce