Rep. Charles Graham (D), a state representative not well-known beyond his area of the 47th District, recently dropped an ad announcing he was running for Congress. Within 24 hours, more than 4 million people viewed that ad. 

Its story of the KKK trying to attack the Lumbee Indian community struck a chord and spread like digital wildfire.

On this week’s episode of “Tying It Together With Tim Boyum,” Graham joins us to tell his emotional story. The ad's creator and fellow North Carolinian Frank Eaton also joins us to give a behind-the-scenes look and explain why he thinks it became so successful so quickly.