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This is Part 1 of a two-part conversation. In this episode, we focus on Offline’s origin story and business evolution, not AI (yet).
Highlights from Part 1
Most founders only hear about the winning version of a company. This episode shows the cost of getting there: years of pivots, wrong turns, false confidence, and learning, sometimes the hard way, how markets actually work.
Offline didn’t succeed because of a clever growth hack. It survived because David kept learning, iterating, and refusing to confuse traction with sustainability.
Where to Find David Shaner:
LinkedIn: https://www.linkedin.com/in/davidshaner/
Offline Media: https://www.letsgetoffline.com/
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
Timestamps
00:00–02:30 – Introduction & what this two-part series will cover
02:30–05:30 – David’s background, NC State, and discovering entrepreneurship
05:30–08:00 – The original idea: human connection in a screen-first world
08:00–11:30 – Era 1: trying (and failing) to reinvent Meetup
11:30–13:30 – Era 2: city guides, millions of users, zero monetization
13:30–15:40 – Era 3: subscriptions finally click
15:40–17:30 – COVID, near shutdown, and survival
17:30–23:30 – Why restaurants accept discounts (the airplane seat analogy)
23:30–25:30 – Why Groupon failed restaurants — and why Offline didn’t
25:30–44:00 – Productivity, systems thinking, and process obsession
44:00–45:10 – What’s coming in Part 2
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
- Balentine: https://www.balentine.com/triangle-entrepreneurs
- EisnerAmpner: https://www.eisneramper.com
- Robinson Bradshaw: https://www.robinsonbradshaw.com
Silver Sponsors:
- Automated Consulting Group: https://automated.co
- Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html
2025 Sponsors:
- Extensis HR: http://www.extensishr.com/
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Triangle Tweener Talks is sponsored by:
Part 2 picks up where the origin story ends, and where the real work begins.
Tony breaks down the three phases of Phononic: proving the science, surviving productization, and ultimately finding the market where solid-state cooling wasn’t just better, but mission-critical. It’s a candid look at why deep-tech companies require patience, capital discipline, and brutal focus to survive.
This is the episode for founders navigating scale, manufacturing, or markets that don’t yet exist.
Highlights from Part 2
Phononic’s story isn’t about chasing trends, it’s about surviving long enough for timing, technology, and market need to finally align.
For founders building deep tech, Part 2 is a reminder: focus is strategy, patience is power, and big outcomes demand big ambition.
Where to Find Tony Atti:
LinkedIn: https://www.linkedin.com/in/tony-atti-ph-d-316483/
TradePending: https://phononic.com/
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
Timestamps:
05:55 — Back in conversation: “layman’s version of the 3 problems”
06:06 — The 3 fundamentals: material science, semiconductor processing, packaging
07:40 — The 3 metrics that matter: coldness, electricity consumed, work/heat pumped per area
08:31 — Doing university partnerships “right the first time” (no cap table traps)
09:35 — Key insight: academia solved pieces separately; Phononic integrated all 3
09:47 — First chips built on Centennial Campus; early build process vs today’s automation
10:36 — Cost to feasibility: roughly ~$10M to get to commercially meaningful chips
11:33 — Phase 2 = productization (unexpected + expensive)
11:45 — Big lesson: market/product fit (not product/market)
12:28 — Reality of productization: inventing mechanical/thermal/software/firmware + supply chain from scratch
13:30 — The mistake: trying to productize across 3 huge markets at once (HVAC, cold chain, data centers)
15:34 — Why it was intoxicating: solid-state = smaller/better/faster/efficient + millisecond response time
16:25 — The strategic pivot: raise $100M to go deep in one vertical + license non-core
17:22 — Data centers weren’t obviously mission-critical (then)
18:15 — Inflection: jump to 1.6T + cooling becomes critical for signal integrity
19:08 — COVID tailwinds: vaccine cold chain + air quality/HVAC relevance
19:37 — AI compute explosion: optics → GPUs → switches → whole data center becomes thermal hotspot
20:38 — Licensing moves: PeltierPro for cold chain/merchandising; Halton for HVAC
21:17 — Company snapshot: ~100–140 people; 30k sq ft fab in Durham; Fabrinet Thailand; teams in Thailand + China
21:53 — EBITDA positive Q4; 2026 forecast revised up; possible cash-flow positivity mid-2026
23:26 — Tony’s 3 founder lessons: market/product fit, ruthless focus, dream big (same work for $100M vs $1B)
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
- Balentine: https://www.balentine.com/triangle-entrepreneurs
- EisnerAmpner: https://www.eisneramper.com
- Robinson Bradshaw: https://www.robinsonbradshaw.com
Silver Sponsors:
- Automated Consulting Group: https://automated.co
- Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html
2025 Sponsors:
- Extensis HR: http://www.extensishr.com/
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Triangle Tweener Talks is sponsored by:
In this episode (Part 1), we cover the origin story.
Tony walks through the decisions, failures, and inflection points that led to Phononic’s founding: leaving the Northeast for graduate school at USC, working on applied energy systems at JPL during the Mars rover era, and learning painful but formative lessons from a university spin-out that didn’t work.
Then comes the moment you can’t script. In the fall of 2008, while the global financial system is actively collapsing, Tony presents a research thesis on why semiconductors transformed everything except cooling. He walks out that same day with a term sheet and a $2M commitment to found Phononic.
Highlights from Part 1
Where to Find Tony Atti:
LinkedIn: https://www.linkedin.com/in/tony-atti-ph-d-316483/
TradePending: https://phononic.com/
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
Timestamps:
01:40 — Scot tees up why Tony is a “special treat” + why Phononic matters in the Triangle
03:50 — Travel / frequent flyer miles (4M miles + recent global sprint)
05:10 — Why Phononic is a “quiet deep tech giant” more people should know
05:23 — Tony background: blue-collar Buffalo + early “entrepreneur roots” (paper route, driveways, grass)
06:00 — Parents + upbringing + being the only Italian family in an Irish neighborhood
06:50 — “Boardroom to factory floor” comfort as a leadership superpower
07:07 — College path: biochem → decides against med school → USC opportunity
08:20 — USC + energy/sustainability roots before it had a name
08:50 — JPL/Caltech work: solid polymer electrolytes + Mars-era applied R&D
10:07 — JPL geek-out: what JPL does + Tony’s work context
11:42 — Engineering culture: redundancy, testing, quality mindset
11:56 — Funny JPL story: Tony’s dad jokes “it’s all fake, filmed here”
12:26 — The Martian detail: radioisotope thermoelectric generator explanation
12:59 — First startup failure: university IP / cap table misalignment lessons
14:23 — Timeline bridge: how that failure pushed Tony into VC + founding MHI Energy Partners
15:48 — The Phononic founding story starts: 2007–08 crisis + job search
16:46 — Venrock mentor moment: “world doesn’t need another VC” challenge
17:00 — Thesis: semiconductors transformed everything except cooling/heating
17:41 — 3-month “liars and thieves” tour: universities + semiconductor ecosystem due diligence
18:20 — Thermoelectrics vs vapor compression (what makes solid-state different)
19:16 — The pitch day: Lehman collapse on the screens while Tony presents
20:45 — Term sheet drop: $2M commitment + “founded the company that afternoon”
21:33 — Why Venrock matters / halo effect (Scot commentary)
21:59 — Why North Carolina: portfolio company move + Tony relocates
23:26 — Why RTP/NC State won: Centennial Campus enabled fast lab/fab buildout
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
- Balentine: https://www.balentine.com/triangle-entrepreneurs
- EisnerAmpner: https://www.eisneramper.com
- Robinson Bradshaw: https://www.robinsonbradshaw.com
Silver Sponsors:
- Automated Consulting Group: https://automated.co
- Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html
2025 Sponsors:
- Extensis HR: http://www.extensishr.com/
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Triangle Tweener Talks is sponsored by:
In Part 2 of the conversation with Brice Englert, we move from origin story to execution and scale. We cover:
Brice’s story is a masterclass in building a durable SaaS company without shortcuts, staying close to customers, making practical decisions early, and expanding only when the foundation could support it. Part 2 shows what happens when disciplined execution meets long-term thinking.
Where to Find Brice Englert:
LinkedIn: https://www.linkedin.com/in/briceenglert/
TradePending: https://tradepending.com
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
Timestamps:
05:10 – Starting TradePending and early engineering decisions
06:20 – Finding the first lead engineer
06:55 – First product build and rapid time to market
07:25 – SaaS business model and early monetization
08:55 – Pricing strategy and premium positioning
09:45 – Why pricing doesn’t need to be perfect early
10:25 – Sales-led growth and early break-even
11:55 – Refining the sales motion and deployment speed
12:00 – Launching second and third products
13:05 – Reaching meaningful scale and revenue milestones
13:25 – Deciding to explore growth and exit options
14:00 – Choosing a majority private equity partner
15:55 – Staying on post-deal and rolling equity
17:05 – Working with PE and scaling responsibly
18:10 – Acquisitions and expanding the platform
19:30 – Stepping aside as CEO and planning the next chapter
21:00 – Lessons on leverage, risk, and capital structure
22:10 – Using AI tools to build the next company
23:30 – Teasing the next startup
24:10 – Reflections on TAM and long-term growth
26:00 – How TAM expands through customer-led innovation
28:05 – Final takeaways and closing thoughts
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
- Balentine: https://www.balentine.com/triangle-entrepreneurs
- EisnerAmpner: https://www.eisneramper.com
- Robinson Bradshaw: https://www.robinsonbradshaw.com
Silver Sponsors:
- Automated Consulting Group: https://automated.co
- Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html
2025 Sponsors:
- Extensis HR: http://www.extensishr.com/
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Triangle Tweener Talks is sponsored by:
In this episode (Part 1), Brice shares the early story: how the idea formed, how he got the first version built, what the market told him at the beginning, and what he did to push through the inevitable uncertainty that comes with building from scratch.
This is the origin story and early foundation of TradePending, before the scaling years.
You’ll hear:
TradePending’s story is a reminder that the early stage isn’t about having the perfect model, it’s about building something real, listening hard, and creating momentum one customer at a time.
Where to Find Brice Englert:
LinkedIn: https://www.linkedin.com/in/briceenglert/
TradePending: https://tradepending.com
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
Timestamps:
01:57 – Introduction to Brice Englert
02:50 – How Scot discovered TradePending
05:30 – Brice’s background and early career
07:30 – Engineering, Air Force, and selling technology
08:15 – MBA and early entrepreneurship exposure
11:45 – Corporate lessons from UBS
14:00 – Entering auto tech through M&A
17:10 – How acquirers evaluate startups
22:00 – From corporate development to operator
24:10 – The idea behind TradePending
25:50 – Naming the company and early vision
27:00 – Leaving corporate and managing risk
30:55 – Taking the leap into entrepreneurship
33:25 – Early funding and staying lean
34:30 – Customer feedback and early skepticism
38:35 – Competing in a crowded market
40:00 – NC IDEA rejection
40:12 – Rejection as fuel
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
- Balentine: https://www.balentine.com/triangle-entrepreneurs
- EisnerAmpner: https://www.eisneramper.com
- Robinson Bradshaw: https://www.robinsonbradshaw.com
Silver Sponsors:
- Automated Consulting Group: https://automated.co
- Bank of America: https://business.bofa.com/en-us/content/technology-industry-group.html
2025 Sponsors:
- Extensis HR: http://www.extensishr.com/
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Triangle Tweener Talks is sponsored by:
In this special solo episode of Triangle Tweener Talks, Scot goes beyond the two-part Tweener Times report to walk founders through what the data actually means in practice. This episode exists for one reason: to give Triangle founders clearer goalposts, better context, and fewer surprises when they sit down to raise capital.
Tune in to hear:
Where to read each part:
Part 1: https://www.tweenertimes.com/p/part-iii-triangle-startup-venture
Part 2: https://www.tweenertimes.com/p/part-iiii-the-triangles-first-and
Where to Find Scot Wingo:
In this episode:
00:00 – 03:00 Why this data exists & the founder questions it answers
03:00 – 07:00 How the Tweener Fund dataset was built (and anonymized)
07:00 – 15:00 The origin of the Tweener List and index strategy
15:00 – 22:00 How funding stages are defined by company progress
22:00 – 35:00 SAFEs, convertible notes, priced rounds — explained
35:00 – 45:00 How deal structures change from Pre-Seed to Series A
45:00 – 59:00 Valuations, raises, and dilution by stage
59:00 – 1:07:00 What founders should actually do with this data
If this is your first time really digging into venture fundraising, you’ll hear a few terms that investors use casually but aren’t always obvious. Here’s a quick guide to the most common ones we reference in this episode:
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
Silver Sponsors:
2025 Sponsors:
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Triangle Tweener Talks is sponsored by:
In Part 2 of this two-part deep dive, Triangle Tweener Talks host Scot Wingo sits down with legendary Triangle founder Mike Doernberg to explore his journey on scaling multiple companies, spinning out new ventures, navigating private equity, and why he never left North Carolina.
Tune in to hear:
Where to Find Mike Doernberg:
LinkedIn: https://www.linkedin.com/in/michaeldoernberg/
PlayMetrics: https://home.playmetrics.com/
Where to Find Scot Wingo:
In this episode:
00:05 — Welcome to Part 2 with Mike Doernberg
00:12 — Coming back from “Home Depot retirement”
00:18 — The origin and explosive growth of ReverbNation
00:27 — Solving the cold-start problem before it had a name
00:33 — Building Promote.it → the foundation for Adwerx
00:42 — Spinning out Adwerx and structuring the deal
00:52 — Should Mike run a venture studio? Scott pushes him
01:00 — Why incubating ideas is easier than incubating founders
01:10 — The spinout challenge: talent dilution
01:15 — The path to PlayMetrics and modernizing youth sports
01:27 — Selling Reverb to focus fully on PlayMetrics
01:38 — Navigating private equity the right way
01:47 — How PE can empower (not suffocate) founders
01:55 — Running a 450-person org and learning a new leadership mode
02:03 — Why Mike stayed in the Triangle — and how the ecosystem evolved
02:16 — Triangle vs. Bay Area: culture, risk, and quality of life
02:30 — Final reflections & Scott’s challenge on a future venture studio
02:38 — Outro & sponsor thank-yous
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
We couldn’t share posts like this without our amazing sponsors:
Gold Sponsors:
Silver Sponsors:
2025 Sponsors:
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Triangle Tweener Talks is sponsored by:
In Part 1 of this two-part deep dive, Triangle Tweener Talks host Scot Wingo sits down with legendary Triangle founder Mike Doernberg to explore the earliest chapters of his career, from CPA to multi-exit entrepreneur.
Mike walks through the founding of Marathon, the rise of early PC-driven consulting, the creation and spinout of SmartPath, raising capital through the old-school angel gauntlets, navigating the DoubleClick acquisition, and why “retirement” lasted all of three months.
Tune in to hear:
Where to Find Mike Doernberg:
LinkedIn: https://www.linkedin.com/in/michaeldoernberg/
PlayMetrics: https://home.playmetrics.com/
Where to Find Scot Wingo:
In this episode:
01:02 – Mike’s early background & move to NC
03:30 – Becoming a CPA but wanting more
05:54 – Early exposure to startups at Ernst & Young
07:50 – Why entrepreneurship became inevitable
09:50 – Story of Burl Software and Y2K
12:10 – How Marathon was formed
13:22 – Rising PC adoption and early web consulting
14:51 – Early e-commerce and building internet applications
17:00 – How the GlaxoSmithKline project inspired SmartPath
19:06 – The power of deeply understanding a customer problem
20:34 – Building early commerce & workflow applications
23:40 – SmartPath as an early low-code platform
24:59 – Why selling SmartPath was his biggest mistake
26:00 – Raising venture in the 90s & 2000s
28:20 – The TIG pitching gauntlet
30:00 – A founder’s early-career fear of the unknown
31:10 – The SmartPath exit to DoubleClick
33:00 – Life at DoubleClick & post-acquisition changes
35:20 – Mike retires for 3 months (Home Depot era)
36:50 – Why founders struggle not to build
38:45 – The addiction and community of company building
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
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Triangle Tweener Talks is sponsored by:
Mark Flickinger is the COO and General Partner at BIP Ventures, one of the Southeast’s most active venture firms. Based in Atlanta, Mark brings a rare dual perspective, an operator who scaled startups before joining the investing side. Since 2015, he’s helped BIP expand from an Atlanta-centric firm into a major player across the Southeast and Midwest.
Every year, BIP Ventures releases its State of Startups in the Southeast report, arguably the most comprehensive snapshot of our region’s innovation economy. In this episode, Scot sits down with Mark to break down the 2025 findings, from AI and valuations to where the capital is really flowing.
Tune in to hear:
Where to Find Mark Flickinger:
LinkedIn: https://www.linkedin.com/in/mark-flickinger-24295538/
BIP Capital: https://www.bipcapital.com/
Where to Find Scot Wingo:
In this episode:
02:00 – Meet Mark Flickinger & the BIP Ventures origin story
05:30 – How the State of Startups report began
10:00 – What makes the Southeast data different
15:00 – Why the 2025 report matters
18:00 – Trends: AI, capital concentration, and valuation health
23:00 – The Southeast’s unique resilience
27:00 – North Carolina’s rise to #2 in regional investment
31:00 – Triangle Tweener Fund and other active players
37:00 – Atlanta’s current momentum and industry strengths
42:00 – What founders should take away from the data
46:00 – Closing thoughts and Mark’s advice for founders
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This episode of Triangle Tweener Talks is hosted by Scot Wingo, presented and produced by Triangle Tweener Fund, with creative assets and design support from Walk West.
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Triangle Tweener Talks is sponsored by:
From the world of tech startups to the high-stakes world of sneakers, Walk West CEO and founder Greg Boone is a serial entrepreneur with a unique journey. With a background in computer science and a history of building and investing in companies, Greg brings a fresh perspective on how to navigate the current "AI tsunami."
Tune in to hear:
Where to Find Greg Boone:
LinkedIn: https://www.linkedin.com/in/gregboone/
Walk West: https://walkwest.com/
Where to Find Scot Wingo:
LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo
In this episode:
(00:06:00) The evolution of Walk West from a marketing agency to a content studio.
(00:10:00) Greg’s "Four P" framework for business growth.
(00:16:00) Greg's entrepreneurial journey, including his background in computer science and his various ventures.
(00:23:00) A deep dive into sneaker collecting and the business of Michael Jordan.
(00:32:00) Walk West's growth and the importance of partnerships.
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Triangle Tweener Talks is hosted by Scot Wingo, presented by Triangle Tweener Fund, and produced by Walk West.
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Triangle Tweener Talks is sponsored by:
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