March Madness is breaking records, the NFL Draft is getting a major TV-friendly tweak, and Major League Baseball is heading to Netflix 👀 — this week’s Deals & Deadlines is LOADED with sports business storylines. Matt Chernoff and Hadley Engelhardt break down why the NCAA Tournament is seeing record-setting viewership, how NIL and the transfer portal are actually HELPING the product, and what it all means for the future of college sports. Plus, the NFL is speeding up the Draft — and it’s all about maximizing TV and ad revenue. What does that mean for teams, trades, and fans? We also dive into MLB’s streaming push with Netflix, the chaos around local TV deals (including the Braves), new tech like the ABS challenge system, and how teams are finding new ways to make money — even selling game-used bases. And that’s just the start… 🔥 Other topics include: Bijan Robinson extension buzz and RB market strategy NBA salary cap changes tied to local TV struggles Mike Tomlin heading to TV and what that means for networks Frank Thomas lawsuit over jersey sales Masters + Thomas Rhett marketing play 📺 Watch on the 680 The Fan YouTube channel 🎧 New episodes drop every Wednesday 📻 Listen to Matt Chernoff on Chuck & Chernoff weekdays 2–6pm ET

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