In this episode of the NCLA Podcast, host Rachael Mann talks with Kathy Duncan, Director of Career and Technical Education for Roanoke City Public Schools in Virginia. Kathy shares lessons from expanding the district’s CTE offerings, launching 16 new programs, and creating more opportunities for students to explore high-demand careers.
The conversation also examines one of the biggest challenges facing CTE leaders: recruiting and preparing qualified teachers. Drawing on her own industry background as a respiratory therapist, Kathy explains the value of bringing professionals directly from industry into the classroom. She also discusses Roanoke’s partnership with EducateVA, which pairs new career-switcher educators with experienced teachers while they complete the coursework required for licensure.
Listeners will hear practical advice on:
Planning and managing the development of a new CTE center
Recruiting industry professionals to become CTE educators
Supporting career-switcher teachers as they transition into the classroom
Using employer input to anticipate regional workforce needs
Building strong advisory boards and community partnerships
About the Guest
Kathleen Duncan is the Director of Career and Technical Education and has been with Roanoke City Public Schools for twenty-seven years. Ms. Duncan is a native of Upstate New York and received her master’s degree in educational leadership from Virginia Tech. She has been involved in Career and Technical Education on the Secondary and Post-Secondary levels for more than forty years. She has spoken at multiple regional, state, and national CTE-related conferences. Ms. Duncan is a past member of the Board of Directors for Junior Achievement and continues to serve on a number of regional and state committees related to Career and Technical Education, College and Career Readiness, Workforce Development and the importance of STEM in education.
About the Featured Resource and iCEV
"Building High-Impact CTE Centers: Lessons from District Leaders” is a downloadable e-book from iCEV that provides practical insights, advice, and best practices from industry professionals and districts across the country who have successfully built or renovated high-impact CTE centers. It highlights Roanoke City Public Schools (VA), work to successfully converted a former middle school into a CTE center; recruit industry professionals and build strong community partnerships. Download it here.
iCEV is a longtime partner of Roanoke City Public Schools. The district’s CTE program utilizes iCEV for multiple pathways including landscaping, criminal justice, health, and medical sciences pathways. “Criminal Justice and Health and Medical Sciences are two of our largest and most successful programs. ICEV has been a tremendous resource that we count on. The content aligns well with certifications and state required content. I would highly recommend iCEV.” – Kathy Duncan, CTE director, Roanoke City Public Schools in Virginia
About iCEV. Since 1984, iCEV has been a leader in Career and Technical Education (CTE), delivering comprehensive curriculum, industry-aligned certifications, and innovative digital tools that prepare students for college and careers. Serving educators nationwide across key subject areas, iCEV connects classroom learning to real-world workforce needs.
Through its certification platform and Eduthings data management solution, iCEV supports measurable outcomes in certification attainment, work-based learning, and student engagement. As demand for a skilled workforce accelerates, iCEV is committed to advancing CTE and expanding access to high-quality career pathways nationwide. For more information about iCEV and its work in schools, visit https://www.icevonline.com/.