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N°1 - The Cost Of Premium
The Psychological Reality Behind Building & Sustaining A Premium Brand
In today’s world, premium is often misunderstood as an aesthetic upgrade.
Better visuals. Higher prices. More polished branding.
But none of these elements create premium on their own.
Premium is built through identity, consistency, and the willingness to operate at a standard that most people avoid — not because they can’t reach it, but because they don’t want the responsibility that comes with it.
In this episode, we explore:
• Why premium starts long before aesthetics
• The psychological difference between overdelivering and leading
• Why premium requires emotional regulation and internal stability
• The hidden responsibility behind premium positioning
• Why falling in love with the process is non-negotiable
This episode sets the foundation for everything that follows.
Because premium isn’t created in moments of performance —
but in moments of consistent devotion.
—
THE PREMIUM WAY Podcast
Hosted by Yasmin Breden
Where premium stops being an aesthetic — and becomes a way of being.
Find me on Instagram: @yasmin.breden
View all episodes
By Yasmin BredenThe Psychological Reality Behind Building & Sustaining A Premium Brand
In today’s world, premium is often misunderstood as an aesthetic upgrade.
Better visuals. Higher prices. More polished branding.
But none of these elements create premium on their own.
Premium is built through identity, consistency, and the willingness to operate at a standard that most people avoid — not because they can’t reach it, but because they don’t want the responsibility that comes with it.
In this episode, we explore:
• Why premium starts long before aesthetics
• The psychological difference between overdelivering and leading
• Why premium requires emotional regulation and internal stability
• The hidden responsibility behind premium positioning
• Why falling in love with the process is non-negotiable
This episode sets the foundation for everything that follows.
Because premium isn’t created in moments of performance —
but in moments of consistent devotion.
—
THE PREMIUM WAY Podcast
Hosted by Yasmin Breden
Where premium stops being an aesthetic — and becomes a way of being.
Find me on Instagram: @yasmin.breden