Raising your prices is one of the most misunderstood moves in business.

Most advice tells you to simply increase the number, “hold the boundary,” and manage your mindset.

But that approach creates fragile positioning — because it asks you to perform confidence before you’ve actually built congruence.

And premium buyers can feel the difference.

In this episode, Yasmin explains why most price raises fail, even when the strategy itself is correct — and why the real shift isn’t external, but internal.

She shares her perspective after executing a 6192% price increase within 3.5 years, selling packages at €55K and €100K, and helping clients increase their own pricing from €1.5K/month to €10K/month.

Inside this episode, you’ll learn:

• Why raising your price before internal congruence leads to self-sabotage

This episode will fundamentally change how you think about pricing, positioning, and authority.

There comes a point in every brand’s evolution where your identity, standards, and depth begin to shift.

And with it, a quiet but heavy question emerges:

Am I abandoning the people who got me here?

In this episode, Yasmin dismantles one of the most emotionally complex transitions in business: moving upmarket.

Not from a tactical perspective — but from an identity-level lens.

You’ll understand:

• Why moving upmarket is not betrayal, but maturation

This episode will help you release the guilt around refinement, and step fully into the level your brand was always meant to operate on.

Because premium isn’t about abandoning people.

It’s about no longer abandoning yourself.

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When founders decide to “go premium,” they almost always start with visuals.

They assume better design equals more demand.

But the market tells a different story.

There are brands with questionable aesthetics that consistently sell out — while visually stunning brands struggle to convert.

Why?

Because aesthetics are not the cause of demand.

In this episode of THE PREMIUM WAY, we unpack:

– What aesthetics are actually meant to do

Aesthetics create entry.

Authority creates decision.

And premium brands understand the function of both.

If your brand looks expensive but doesn’t convert — this episode will recalibrate your strategy.

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Find Yasmin on Instagram @yasmin.breden and inquire about private consultations to make sure your aesthetics are door opening and your positioning evokes an authority perception that is converting.

Relatability has become one of the most overused words in branding.

"Be relatable."

But what if that advice is sabotaging your authority? Because it is.

In this episode of THE PREMIUM WAY, we unpack:

– Why relatability equals familiarity and how that is the death of expansion

Because here’s the truth:

You don’t hire someone because they mirror your current reality.

Premium positioning is not about being understood by everyone.

If you’ve been softening your edge to feel more digestible — this episode is your recalibration.

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Connect on Instagram @yasmin.breden and inquire about how to work with me privately.

In today’s world, premium is often misunderstood as an aesthetic upgrade.

Better visuals. Higher prices. More polished branding.

But none of these elements create premium on their own.

Premium is built through identity, consistency, and the willingness to operate at a standard that most people avoid — not because they can’t reach it, but because they don’t want the responsibility that comes with it.

In this episode, we explore:

• Why premium starts long before aesthetics

This episode sets the foundation for everything that follows.

Because premium isn’t created in moments of performance —

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THE PREMIUM WAY Podcast

Where premium stops being an aesthetic — and becomes a way of being.

Find me on Instagram: @yasmin.breden