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N°3 - The Aesthetics Trap (& why ugly brands still sell)
Why aesthetics attract attention — but authority closes the deal
When founders decide to “go premium,” they almost always start with visuals.
They assume better design equals more demand.
But the market tells a different story.
There are brands with questionable aesthetics that consistently sell out — while visually stunning brands struggle to convert.
Why?
Because aesthetics are not the cause of demand.
They are the amplifier.
In this episode of THE PREMIUM WAY, we unpack:
– What aesthetics are actually meant to do
– Why they signal relevance, not authority
– The difference between curiosity and commitment
– Why substance always outperforms surface
– How to package your authority visually without hiding behind design
Aesthetics create entry.
Authority creates decision.
And premium brands understand the function of both.
If your brand looks expensive but doesn’t convert — this episode will recalibrate your strategy.
__
Find Yasmin on Instagram @yasmin.breden and inquire about private consultations to make sure your aesthetics are door opening and your positioning evokes an authority perception that is converting.
View all episodes
By Yasmin BredenWhy aesthetics attract attention — but authority closes the deal
When founders decide to “go premium,” they almost always start with visuals.
They assume better design equals more demand.
But the market tells a different story.
There are brands with questionable aesthetics that consistently sell out — while visually stunning brands struggle to convert.
Why?
Because aesthetics are not the cause of demand.
They are the amplifier.
In this episode of THE PREMIUM WAY, we unpack:
– What aesthetics are actually meant to do
– Why they signal relevance, not authority
– The difference between curiosity and commitment
– Why substance always outperforms surface
– How to package your authority visually without hiding behind design
Aesthetics create entry.
Authority creates decision.
And premium brands understand the function of both.
If your brand looks expensive but doesn’t convert — this episode will recalibrate your strategy.
__
Find Yasmin on Instagram @yasmin.breden and inquire about private consultations to make sure your aesthetics are door opening and your positioning evokes an authority perception that is converting.