NDUB with no Borders

In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing.

Jon's email: [email protected].

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business.

Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/

Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift

Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future.

Ryan's Bio:

Ryan is a three-time Founder and President of the ventures A5 Events, Ideal Content, and Plan B Distribution, with expertise across the respective business trades of corporate event management, digital marketing, and secondary wholesale.

A master strategist for 25+ years, Ryan has aced the balance between building profitable 7 and 8-figure businesses full-time without compromising on his personal life.

He is a well-known figure in film circuits — and has been since the age of 13, when he directed the short film "The Question," starring acting stalwarts like Ted Danson, Kirstie Alley, and Woody Harrelson. His association with movie studios continued into his adulthood through his inventory liquidation venture Closeout Division (DVA), which has a database of 350+ companies and generates $20M+ in annual sales.

Ryan is an influential voice in entertainment and has been featured across top media platforms, including ABC7 News, CBS' "Early Show," The Washington Post, Los Angeles Times, and The New York Times. He is also an established author, with titles like How to Start Life! and How to Plan, Produce & Distribute Your Independent Film among his credits.

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales.

Shopify Link: https://www.shopify.com/blog/bfcm-campaigns

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself.

Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/

Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain points.

Watch the full interview on YouTube.

Host: Nathan A Webster | LinkedIn | Instagram

NDUB Brand | NW & Associates, LLC

Conference: https://letsconnectpnw.com/