In this episode of NeCXt, David is joined by Pete Blackshaw — a leading voice in digital strategy, CEO & Founder of BrandRank.AI, and former Global Head of Digital at Nestlé.
Together, they unpack the intricacies of leading digital transformation in large organizations, the evolving role of AI in brand building, and the rise of the Answer Economy.

They explore the leadership challenges of navigating change, the importance of trust and agility, and how brands can adapt their content strategies to thrive in a fast-moving digital landscape. Pete also shares lessons from his own journey — including the founding of BrandRank.AI — and emphasizes the power of curiosity, discipline, and strong digital foundations.

In this episode of NeCXt, David discusses the transformative potential of Augmented Reality (AR) with Nicolas Bearzatto, CEO of DeepSight.

They explore how AR is shifting from a consumer-focused technology to a vital tool in industries like supply chain and education. The conversation delves into the challenges of AR adoption, the importance of a holistic approach to technology integration, and the real business impacts that AR can deliver. They also discuss the future of AR, particularly its integration with AI, and the need for better hardware to facilitate mass adoption.

The episode concludes with a call to action for businesses to embrace AR as a means of innovation and efficiency.

Discover NeCXt, your new podcast that explores Digital transformation in a simple and actionable way. In a world, where Tech and Business collide, NeCXt will break down complex digital trends and emerging technologies into practical and actionable insights, so you can see exactly how they fit into your business goals.