If you want more or better customers you need something to attract them to your offer.

"Bait your line for the fish you want to catch. The bigger the bait, the bigger the catch." Trudy Beerman

If you are fishing for sharks, you don't throw a line near the shore with shrimp bait. You take a boat out deep and offer bigger fish as bait.  Know your audience then deliver an inviting offer.

Let's take a look at Matthew 4:19 and see how this Bible verse is relevant business training for Christian entrepreneurs today.

Matthew 4:19 “Come, follow me,” Jesus said, “and I will send you out to fish for people.” (NIV)

Dive in to this text with me.