When we're trying to innovate, we can get trapped into the old thinking that the solution has to be out there somewhere. We need to think outside the box to find the solution to a problem.

We should stop brainstorming and, instead, think inside the box with Systematic Inventive Thinking. We use systematic approaches to do lots of things, and being innovative can be one of them, too.

This podcast blog talks about the shortcomings of group brainstorming sessions and a different approach to innovation.

The podcast blog includes works cited and extra information.

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ABOUT DIANNA
 Dianna Deeney is a product development process strategist with over 25 years of experience in regulated industries. She is president of Deeney Enterprises, LLC, where she helps product development teams make better decisions upstream — before costly design mistakes get built in.