Ever wondered why IKEA’s product names sound like they came from a Nordic fantasy novel?

Turns out, it’s not just branding it’s one of the most cost-effective and culturally savvy strategies

in global business.

In this episode of Need to Know Nuggets, host Ahmet Baysal is joined by global strategy

researcher Alper Dede to explore how IKEA’s quirky naming system using Swedish towns,

lakes, and occupations helps the company avoid expensive translation errors, maintain brand

identity across borders, and create a unique customer experience. Backed by insights from

INSEAD, Warwick, and Gothenburg’s Centre for Consumer Science, this episode breaks down

how simple names can lead to global success.

Tune in to discover why localization doesn’t always mean translation and how your next

flat-pack purchase is part of a billion-dollar business strategy.

Today we dive deep into the bewildering world of Turing Tarpits, those minimalist esoteric programming languages like Brainfuck and Malbolge that are Turing-complete yet maddeningly impractical. In this episode, host Ahmet Baysal and Aden Emre Unal strip back the laters of abstraction to explore how these bizarre languages illustrate fundamental truth about computation! 

🏗️ The difference between theoretical capability and real‑world utility

🧩 Why minimalism in computation can both illuminate and torment

💡 How Turing Tarpits sharpen your understanding of abstraction, language design, and the limits of what machines can do

Today on Need to Know Nuggets, your host Ahmet Baysal and guest Ilkem Kaya dive into one of nature’s strangest mysteries: the immortal jellyfish, Turritopsis dohrnii. This tiny creature has a superpower no superhero can match, it can cheat death by reverting to its younger self over and over again.

In this mind-bending episode, we explore how this jellyfish pulls off cellular time travel, what “biological immortality” really means, and why scientists around the world are fascinated by its regenerative abilities. Could this slippery sea dweller hold the secret to anti-aging medicine? Tune in to find out why this bizarre animal is more than just a fun fact, it's a need-to-know nugget of the future of science.

Today we will look into the mirror as we have a reflective episode on Need to Know Nuggets that illuminates how luxury-meet-laboratory world of stem cell skincare. Why are products like Plated and SkinMedica priced like gold? What role do stem cells play in anti-aging, regeneration, and skin repair? 

With host Ahmet Baysal and guest Damla Naz Haymanali together we will slather listeners with knowledge regarding biomedical engineering and dermatology that is backed by research from the Mayo Clinic and Stanford that is transforming the skincare industry. From ethically sourced mesenchymal cells to the lab-intensive process of exosome extraction, we uncover the real reason behind the high price tag and whether it’s worth it!