Leading Learning

Needs, Wants, and Learning Science


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Learner needs are important—but, in the context of learning businesses, learner wants are just as important. Correctly satisfying these needs and wants requires figuring out what to offer—not by assuming or guessing what’s needed in the market but by following processes and systems that yield the data to prove it. In this third installment in …

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Leading LearningBy Jeff Cobb and Jim Thompson