#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital marketer or just starting out, this episode will give you a deeper understanding of negative keywords and how to use them to drive better results for your campaigns. Tune in now for all the information you need to level up your Google Ads strategy.