Negative motivators have been shown to have a dramatically dire effect on human health, psychological well-being and societal meaning at large. This week we take a blunt look at how negative motivators are subtle, yet powerfully destructive forces; however from there, I provide what I think is a solution not just to negative motivators, but to the broader context of societal well-being at large, and how vitally important it is to foster social meaning in each of our lives.