What an honor to talk with Herb Cohen - Larry Kings childhood best friend and Negotiator known around the world.His book: Negotiate This...by Caring, but not Thaaaaaat Much is a must read for every Real Estate Agent.Enjoy this conversation with a master of the craft of negotiations. And if you do, please share this show with an agent you care about.All my best;Chris Story

What an honor to talk with Herb Cohen - Larry Kings childhood best friend and Negotiator known around the world. His book: Negotiate This...by Caring, but not Thaaaaaat Much is a must read for every Real Estate Agent. Enjoy this conversation with a master of the craft of negotiations. And if you do, please share this show with an agent you care about. All my best; Chris Story

Negotiate This ...with Herb Cohen

Beneath every great real estate career lies more than contracts and closings—it’s mindset, motivation, and meaning. Under All goes deeper, uncovering the inspiration, health, and resilience needed to thrive in one of the most challenging and rewarding industries.

Each week, Chris Story—broker, author, and broadcaster—sits down with top Realtors®, mortgage professionals, coaches, trainers, and thought leaders to share stories, strategies, and updates that matter. From the latest NAR news and market trends to personal growth and well-being, Under All equips you to build both your business and your life on a solid foundation.

If you’re a real estate agent committed to growth—in your career, your health, and your mindset—this is your show.

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Beneath every great real estate career lies more than contracts and closings—it’s mindset, motivation, and meaning. Under All goes deeper, uncovering the inspiration, health, and resilience needed to thrive in one of the most challenging and rewarding industries. Each week, Chris Story—broker, author, and broadcaster—sits down with top Realtors®, mortgage professionals, coaches, trainers, and thought leaders to share stories, strategies, and updates that matter. From the latest NAR news and market trends to personal growth and well-being, Under All equips you to build both your business and your life on a solid foundation. If you’re a real estate agent committed to growth—in your career, your health, and your mindset—this is your show.

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Negotiate This ...with Herb Cohen

Negotiate This ...with Herb Cohen