Broker Than You with the king of Real Estate in Erie, PA Laban Marsh, entrepreneur extraordinaire, owner of FreshFold Laundry Co in Chapel Hill, NC Nedvonne Young, James Whitfield of Luther James Insurance get down to business.

We start by talking about tactics used in negotiations. Laban mentions what a house is listed at, an offer comes in lower than asking, he will try to get buyers to drop the price above the offer received. Laban said they may not receive the price wanted, but by lowering, more offers come in which is better than nothing. We will have to ask REMAX agent of the year in Connecticut Matt Nuzie what he thinks about Laban's maneuver!

Fresh said he knows the service he provides and the value that comes with it. To have your laundry picked up, washed, dried, and folded, along with a delivery back is high end. He is looking for clients to stay with him long term, pursing contracts with the government, businesses, colleges. Nedvonne wants to grow, he is also ahead of the game with AI, starting a company using AI to help Non-Profit organizations.

James discussed risk factors when underwriting life insurance policies. Using an example of a diabetic, who has a high A1C (Not ME by the way) that he said to manage his sugar and in 6 months, if they see a reduction, he can help.We hit on hidden costs people forget about in all businesses. Competing on pricing products instead of distribution. Metrics people will overanalyze that are not as important or misleading. The guys all talked about their main goals for 2026, identifying them and achieving.