In this episode of Neighborhood CEOs, Jon and Bird sit down with Latrell "Prime Time" Winkey, fresh off earning Tonsler League MVP honors and leading his team to a Tonsler League Championship, for an honest conversation about basketball, discipline, family, and purpose.
Latrell shares the story behind his "Prime Time" nickname, the Kobe Bryant mindset that fuels his approach to the game, and the influence his father had on his development as both a player and a man. He also reflects on the difficult decision to leave Louisa for Tandem School and how that choice transformed his academics, confidence, and basketball career.
The conversation also explores his college journey, navigating opportunities at VCU and beyond, overcoming setbacks, and turning adversity into motivation. Latrell explains what leadership looks like, how he prepares himself and his teammates, and why consistency, effort, and energy are the foundation of sustained success.
Fresh off an MVP season and a championship run, Latrell offers valuable insight into what it really takes to compete at a high level and keep improving when no one is watching.
Whether you're an athlete, coach, parent, or someone pursuing excellence in any field, this episode is packed with lessons on resilience, preparation, and purpose.
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