Back2Business Podcast

Neil Patel - Marketing Legend, Co- Founder of Crazy Egg & NP Digital & creator of Ubersuggest

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In this episode, join Kurt and Di as they speak to marketing-extraordinaire Neil Patel! Neil was called the number one marketer in the world by Entrepreneur magazine and has been listed in the top 100 of entrepreneurs by both Barack Obama and the United Nations.

Neil has helped thousands of companies with his skills and research in marketing and in this episode, he speaks to Kurt and Di about all things marketing including: what best practice looks like, why experimenting is key, the best way to monetise and the importance of taking a holistic approach to your marketing. 

KEY TAKEAWAYS 

  • Neil has said many times over that entrepreneurship was in his blood. Every single person in his mother’s family was an entrepreneur. He began his entrepreneurship at an early age and at the age of 16 he launched his very first website ‘advice monkey’.
  • Broke and frustrated after getting zero results from marketing companies Neil decided to learn marketing for himself. He got very good at it and this is what led to his first jobs in marketing and eventually starting up his own marketing agency. 
  • In marketing, it’s important to test and experiment but also be patient. If you change too much at the same time or too quickly you then can’t isolate what has given you success.
  • There is best practice in marketing, but after these core principles networking with other marketers can help you learn what new and experimental things are currently working out in the field.
  • Keywords are still a big thing in the marketing world but the user experience is increasingly important alongside this.
  • When you first begin looking at your marketing, it’s ok to go for the low hanging fruit. Focus on what works the best the fastest, you can then begin to implement more sophisticated tactics further down the line.
  • Updating your content is essential. If you update your best content then you’ll notice your rankings will improve. Focus on giving away free tools too, this way you will be linked more and the more links you get the higher you will rank.
  • If you are seeking advice, ensure you are getting it from the right person. Do they have experience in what you are asking them about?

    • BEST MOMENTS 

    “Most importantly, I would experiment on my own” 

     “It’s not just about SEO, marketing is about everything, building a brand, creating content, building a community, optimising…there are so many aspects to digital marketing”

    “The biggest thing we learnt was to give it time, most people want their businesses to do well in the first year or two it really take 5-10 years”

    “Corporate brands are where the money is at, it’s not personal”

    ABOUT THE GUEST

    Neil Patel 

    New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

    Neilpatel.com

     

    ABOUT THE HOSTS

    Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

    Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

    CONTACT INFO

    INSTAGRAM.COM/KURTWILSON.UK   

    INSTAGRAM.COM/DIFORSTER.UK    

    WWW.ADVANSYS.COM 

    [email protected] 

    [email protected] 

     

     



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    Back2Business PodcastBy Kurt Wilson & Di Forster