The Small Business Association of Michigan’s Small Business Weekly Podcast

Neon to LED to digital: business signage and lighting evolves and improves


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On today’s SBAM Weekly Podcast, Michael Rogers talks with Paul Deters, president of Metro Signs & Lighting. They are Premium Members of the Small Business Association of Michigan, and have been selected to the list of Michigan 50 Companies to Watch for 2024. “We hear all the time that the world is going digital, and that has certainly been evident in our industry,” Deters says. “When we first started it's hard to believe that neon was the preferred lighting method. And then we saw a little bit of a migration towards more efficiency and then huge gains of efficiency as we've migrated to LED. And what's going on now is that digital signage is exploding. The reason is digital signage enables companies to keep their messaging current and fresh. So it's our job to find ways to help our customers stand out from all that noise.”

The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We’re located in Lansing, just one block from the Capitol.

Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. 

Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it!

(music licensed from www.jukedeck.com)

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The Small Business Association of Michigan’s Small Business Weekly PodcastBy Michael W. Rogers


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