Wie verbreitet man seine Botschaft erfolgreich – als nachhaltiges Fashion Brand, Medium, Influencer oder Aktivist? 

Influencer können weit mehr als reine Produktplatzierungen: Sie sind Content Creators für eine konzeptionelle Zusammenarbeit auf Augenhöhe, Multiplikatoren, Storyteller. Denn es sind die persönlichen Geschichten, die uns catchen, insbesondere wenn Influencer ihren Einfluss nutzen, um über gesellschaftlich relevante Themen zu sprechen. Welche Rolle Community und Kollaborationen spielen, um nachhaltige Mode weiter nach vorne zu bringen und welche Entwicklungen im Bereich Influencer Marketing dabei zu sehen sind, diskutierten während der Berlin Fashion Week im Januar bei der Neonyt #Prepeek Mirjam Smend / Greenstyle Munich, Alex Zykunov / Brigitte be green, Dirk Meycke / Phyne und Kim Gerlach / sun and rise.

Der Talk fand in Partnerschaft mit Greenstyle Munich statt. Stronger together!

FAB TALKS are a talk series combining refreshing fashion talks in an inspiring artistic environment with business networking. The aim is to create an exchange platform for the design and fashion scene. FAB Talks bring together start-ups, established players from the fashion world, bloggers, the press and multipliers from the respective city – this time, FAB Talks took place at Neonyt in July 2019. Christian Mäntele, Mark Bloom, Pamela Samasuwo-Nyawiri and Kerry Bannigan were discussing the Sustainable Development Goals by the UN and their importance for the fashion industry. 

Our Guests:

Christian Mäntele, Engagement Global

Mark Bloom, Komodo

Pamela Samasuwo-Nyawiri, Zimbabwean designer

Kerry Bannigan, Conscious Fashion Campaign

Moderated by Andrea Bury, Abury

The discussion was recorded at Neonyt in July 2019.

NEONYT PODCAST

In a podcast series, we have made the most exciting talks on various topics of the past Neonyt available for you. The topics range from a sustainable production, retail and better packaging to craft and jewelry 4.0. How can producers, brands, and retailers approach sustainability sensibly and really drive change in fashion?

Our guests: 

Rubie van Crevel, Enviu

Gautam Vazirani, Lakmè Fashion Week

Amal Kiran Jana, Afterlifeproject

Moderated by Philine Kriependorf

The discussion was recorded at Neonyt in July 2019.

NEONYT PODCAST

In a podcast series, we have made the most exciting talks on various topics of the past Neonyt available for you. The topics range from a sustainable production, retail and better packaging to craft and jewelry 4.0. How can producers, brands, and retailers approach sustainability sensibly and really drive change in fashion?

Digitization and individualization - current megatrends in the fashion industry - offer great opportunities for more sustainable production. At Neonyt, the future topics of technology and sustainability will be brought together. Sander Lossie, Marita Jablonski, Anna Niestroj and Marte Hentschel are discussing the opportunities and possibilities of digital tools for sustainable product development and production.

Our guests:

Sander Lossie, House of U

Marita Jablonski, Good Garment Collective

Anna Niestroj, Mønster Patterns

moderated by Marte Hentschel, Sourcebook GmbH

The discussion was recorded at Neonyt in July 2019.

NEONYT PODCAST

In a podcast series, we have made the most exciting talks on various topics of the past Neonyt available for you. The topics range from a sustainable production, retail and better packaging to craft and jewelry 4.0. How can producers, brands, and retailers approach sustainability sensibly and really drive change in fashion?

The megatrends of digitalization and customization are posing major challenges for the fashion industry. But at the same time, they also hold enormous potential – in terms of sustainability, for example, and the return of production to Europe. At the last Neonyt in July, the Romanian enterprise Gemini Cad Systems presented the micro-factory „Pixel To Product“. There Gemini showed how intelligent technologies can enable more efficiency and resource savings. In the Neonyt Retail Forum, co-founder and CEO Traian Luca and Patrick Duffy, founder of the Global Fashion Exchange, discuss how to rethink the fashion retail.

Our guests:

Patrick Duffy, Global Fashion Exchange

Traian Luca, CEO Gemini

Moderated by Alex Vogt, Kern.consulting

The topic of sustainability is not a new one; it is slowly arriving from the niche into the middle of society. So is sustainable fashion finally ready for implementation in the mass market? Or/and is there simply no way around it?

Digitalization and sustainability are the two topics that retailers must now address, says Dr. Daniel Terberger, Katag Ag, who discusses the future of fashion retail in this panel together with Bernd Keller and Kerry Bannigan.

Our guests: 

Dr. Daniel Terberger, Katag AG

Bernd Keller, True Standard

Kerry Bannigan, Conscious Fashion Campaign

moderated by Jana Kern & Alex Vogt, Kern.consulting

The discussion was recorded at Neonyt in July 2019.

NEONYT PODCAST

In a podcast series, we have made the most exciting talks on various topics of the past Neonyt available for you. The topics range from a sustainable production, retail and better packaging to craft and jewelry 4.0. How can producers, brands, and retailers approach sustainability sensibly and really drive change in fashion?

Ist nachhaltige Mode im konventionellen Modeeinzelhandel skalierbar? Ist nachhaltige Mode system- und andockfähig und welche Bedürfnisse müssen erfüllt werden? Diese Fragen diskutieren: 

Martin Höfeler, Armed Angels

Marc Ramelow, Ramelow KG

Saydou Bangoura, We want shoes

Uwe Scherer, creating smiles

Moderated by Jana Kern & Alex Vogt, Kern.

Welche verschiedenen Take-back Systeme gibt es und wie sind die Erfahrungen damit? Von „Lease a jeans“ bis Tchibo share und Textilrecycling: Wie bringt man Textilien sinnvoll in einen Kreislauf? Welche Herausforderungen gibt es dabei und wie sind die Vorgänge? Auf der Neonyt haben über dieses Thema diskutiert:

Paul Doertenbach, I:Collect

Bert van Son, Mud Jeans

Timo Perschke, Pyua

Sabrina Müller, Tchibo

Moderator:

Kay Alexander Plonka

Die Diskussion wurde auf der Neonyt im Juli 2019 aufgezeichnet. 

Will we soon renting clothing rather than buying? The rise of rental fashion can be observed: So, is the ownership of fashion an outdated concept? Four different companies talk about their rental services, their experiences, and the future of retail, circular and sharing economy:

Thekla Wilkening, Stay Awhile

The discussion was recorded at Neonyt in July 2019.

NEONYT PODCAST

In a podcast series, we have made the most exciting talks on various topics of the past Neonyt available for you. The topics range from a sustainable production, retail and better packaging to craft and jewelry 4.0. How can producers, brands, and retailers approach sustainability sensibly and really drive change in fashion?

Nachhaltigkeit ist aktuell DAS Thema in allen Medien. Doch wie kann es auf die Fläche im Einzelhandel geholt werden? Welche Herausforderungen gibt es dabei, sodass auch der konventionelle Handel mit kleineren sustainable fashion brands und Pionieren arbeiten kann und das Feld nicht den großen Playern überlassen wird? 

Darüber diskutieren:

Henning Siedenopp, Melawear

Die Diskussion wurde während der Neonyt im Juli 2019 aufgezeichnet.