Hi! 👋

In The B2B Bite, I break down the most interesting marketing stories into fun-size, actionable chunks to kick off your week.

Sent every Monday AM. Best enjoyed with coffee.

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In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert. 

We talk about:

* What a starter ABM campaign looks like and setting yourself up for success

* Navigating the dynamics between a joined up sales and marketing approach

* How to measure the success of an ABM campaign

This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren’t sure where to start.

Listen to it here:

* Buzzsprout

* Spotify

* Apple

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Gia here: @giacatt

You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

And that's it! See you next week.

PS. I’m on Twitter. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com