Games Growth with Upptic

Netflix: Gaming’s next big disruptor? Plus: EA, Microsoft strategies (with Stoic Musings)

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Subscription gaming has yet to hit critical mass – but it could be one of gaming's next big disruptors. Take a deep dive into Netflix's approach to games and advertising. Plus, get a breakdown of the growth strategies used by today's biggest gaming companies.


TAKEAWAYS

  • Netflix is taking a conservative approach to gaming, focusing on high-ROI opportunities.
  • The adoption of gaming on streaming platforms has been slow due to differences in intent.
  • Netflix is doubling down on becoming an ad network and growing their ads business.
  • The expansion into gaming and ads presents expansion opportunities for Netflix.
  • Netflix has the potential to enter the ads space by leveraging their personalization and data.
  • EA's slow, steady growth strategy revolves around live services and their sports franchises.
  • Microsoft's acquisition of Activision-Blizzard indicates a strategic expansion to reach gamers.
  • Microsoft's shift to a content-focused strategy reflects changing games industry dynamics.
  • Subscription services like Game Pass offer a way to expand distribution and monetization.


    • CHAPTERS

    00:00 – Opening remarks and introduction

    04:15 – Netflix and subscription-based gaming

    11:02 – Netflix: Advertising king in the making?

    17:25 – Electronic Arts’ steady growth strategy

    21:02 – Microsoft’s new content-first growth strategy

    30:59 – Closing remarks and sponsor message

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    Games Growth with UppticBy Upptic
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