In 2016, Netflix arrived in India with a global library tailored for urban millennials. It worked well until the pandemic flipped the script. Now, local shows are booming, internet speeds are faster, and ad‑supported plans are on the rise.

As Netflix stands at the crossroads of its next growth phase in 2025, three questions loom large:

1. How do you win hearts (and eyeballs) beyond our big cities?

2. Does a free, ad‑supported tier make sense — or even pay off?

3. And how quickly can you turn Tier‑2 and Tier‑3 viewers into loyal subscribers?

So, our mission is to investigate whether Netflix essentially needs to write a completely new script. Not just you know, commission a new show, but a whole new business playbook for India. Welcome to WiseReady — the podcast that challenges you to think beyond the obvious. So grab your headphones and let’s dive in!