In 1994, a South Korean presidential advisory report highlighted a striking fact: one Hollywood blockbuster, Jurassic Park, generated as much revenue as selling 1.5 million Hyundai cars.

This insight became a turning point for South Korea’s economic vision. Under President Kim Young-Sam’s leadership, the country began to see cultural exports not just as entertainment but as a strategic industry that could influence global perceptions and open new markets.

First, forward to today, that vision has transformed into reality. K-pop, K-dramas, K-beauty, and Korean cuisine have evolved from niche interests into global phenomena, influencing consumer behavior from Seoul to San Francisco, and increasingly, here in India. What began as entertainment has become a form of soft power — shaping how the world perceives Korea, while creating entry points for Korean brands across industries.

In this episode, we explore:

• How did this cultural movement take root?

• In what ways has it created opportunities far beyond the entertainment sector?

• Is the Korean Wave a passing trend or is it here to stay?

• And critically — should Indian businesses see it as a growth opportunity?

In 2016, Netflix arrived in India with a global library tailored for urban millennials. It worked well until the pandemic flipped the script. Now, local shows are booming, internet speeds are faster, and ad‑supported plans are on the rise.

As Netflix stands at the crossroads of its next growth phase in 2025, three questions loom large:

1. How do you win hearts (and eyeballs) beyond our big cities?

2. Does a free, ad‑supported tier make sense — or even pay off?

3. And how quickly can you turn Tier‑2 and Tier‑3 viewers into loyal subscribers?

So, our mission is to investigate whether Netflix essentially needs to write a completely new script. Not just you know, commission a new show, but a whole new business playbook for India. Welcome to WiseReady — the podcast that challenges you to think beyond the obvious. So grab your headphones and let’s dive in!