Let's time-travel for this podcast a bit, and this is the summer of 2021, and we can find that a revolution is underway. 10-minute delivery revolution! You are about to cook a delicious dish for your loved ones, and suddenly you realize the salt is not there. Earlier, your only options were either to run to the nearby Kirana store or give up and place an order on Swiggy or Zomato. But not anymore! Open Zepto or blinkit, press order, and in 10 minutes, the salt is delivered. Like all of us, the online grocery market leader, BigBasket, with 37% market share, is closely monitoring the emerging market segment and contemplating the right move to capture it at the right time. As they are preparing for the defining moments in their online grocery market leadership, three questions come to mind –

1. What options does Bigbasket have to take its leadership in quick commerce segment as well, gradually?

2. To do so, should they depend on the existing infrastructure or should they build a new one?

3. Further, if Bigbasket were to launch a quick commerce, how could it design and execute its operating model to make it profitable?

Listen to the episode to explore the answers and strategies for your future decisions!

In 2022, it is 165K, 265K in 2023, 150K in 2024, and 81K so far in 2025. If I add them all, it is 661K persons impacted so far in the great tech reset that has been happening over the last three years. These are not mere statistics; rather, behind every statistic is a person—a friend, a colleague—who may have a family to support, children's tuition to pay, and bills to cover.

• But why do companies lay off?
• How does this decision fit into the corporate strategy?
• How are the recent tech layoffs impacting India?
• Most importantly, how can you be better aware of such situations, anticipate them coming, and take proactive measures to minimize the adverse impact on your career?

In this episode of Wiseready, we will discuss and uncover the science and signs of massive layoffs that unsettle the economy. So, let’s dive in!

In 1994, a South Korean presidential advisory report highlighted a striking fact: one Hollywood blockbuster, Jurassic Park, generated as much revenue as selling 1.5 million Hyundai cars.

This insight became a turning point for South Korea’s economic vision. Under President Kim Young-Sam’s leadership, the country began to see cultural exports not just as entertainment but as a strategic industry that could influence global perceptions and open new markets.

First, forward to today, that vision has transformed into reality. K-pop, K-dramas, K-beauty, and Korean cuisine have evolved from niche interests into global phenomena, influencing consumer behavior from Seoul to San Francisco, and increasingly, here in India. What began as entertainment has become a form of soft power — shaping how the world perceives Korea, while creating entry points for Korean brands across industries.

In this episode, we explore:

• How did this cultural movement take root?

• In what ways has it created opportunities far beyond the entertainment sector?

• Is the Korean Wave a passing trend or is it here to stay?

• And critically — should Indian businesses see it as a growth opportunity?

In 2016, Netflix arrived in India with a global library tailored for urban millennials. It worked well until the pandemic flipped the script. Now, local shows are booming, internet speeds are faster, and ad‑supported plans are on the rise.

As Netflix stands at the crossroads of its next growth phase in 2025, three questions loom large:

1. How do you win hearts (and eyeballs) beyond our big cities?

2. Does a free, ad‑supported tier make sense — or even pay off?

3. And how quickly can you turn Tier‑2 and Tier‑3 viewers into loyal subscribers?

So, our mission is to investigate whether Netflix essentially needs to write a completely new script. Not just you know, commission a new show, but a whole new business playbook for India. Welcome to WiseReady — the podcast that challenges you to think beyond the obvious. So grab your headphones and let’s dive in!