The Business Communicators

Netflix's The Great Hack: The dark truth about data privacy w/ Professor David Carroll


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Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a more informed, connected and efficient society. But at what cost?

 
David Carroll, associate professor at Parsons School of Design and a key subject on the original Netflix documentary, The Great Hack, joins The Business Communicators to look behind the curtain at the mass amounts of data collected by today’s corporations, governments, and media sectors around the world

In The Great Hack, Prof. Carroll explores how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.

 
This insightful session sparks the questions that communicators may not want to ask, but need to in order to stay relevant:

  • What is the new ‘holy grail’ of digital marketing channels?
  • How do data rights differ across various countries?
  • Is it time to question the unfair deal we’ve made with technology? How do we renegotiate and make the trade more balanced?
  • How do we prevent false advertising as communicators?
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    Join us in this captivating episode to learn who’s watching…and if you have any privacy.
     
    Connect with The Business Communicators on Twitter and Instagram and find out more about our chapter at IABCHouston.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email at [email protected]

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    The Business CommunicatorsBy Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

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