John Herman, founder and CEO of BERO, joins the NetSuite Podcast at SuiteWorld 2025 to share how the fast-growing beverage brand is redefining what it takes to scale in today's competitive consumer market. From the early conversation with Tom Holland that sparked the idea for BERO, to expanding into major retailers like Target, John shares the pivotal moments that shaped the company's journey, and how the company has been using NetSuite since day one to gain a foundation of clarity, efficiency, and agility—helping the business make faster, better decisions.