If you hate “networking,” this episode is for you.

In this episode of the Business of Coaching Workshop, Aram Grigorian breaks down how coaches can build better, more authentic relationships in the fitness industry. Forget cold DMs and elevator pitches—this conversation is about real connection, mutual value, and building a reputation that brings opportunity to you.

Whether you’re just getting started or trying to grow your business through strategic relationships, this episode gives you practical tools, honest advice, and a mindset shift to change the way you connect.

💡 What You’ll Learn

• Why most networking advice doesn’t work for coaches

• How to connect without being spammy or salesy

• Mistakes coaches make when trying to grow their network

• How Aram built a successful business on relationships

• How to leverage social media without being fake

• Why generosity is your best long-term strategy

⏱️ Timestamps

• 00:00 – Intro & Guest: Aram Grigorian

• 02:12 – Why networking feels gross (and how to fix that)

• 06:41 – Aram’s path from coach to connector

• 11:27 – How to show up in the industry without faking it

• 16:39 – DMs, comments, collaborations: What actually works

• 21:15 – Building a referral ecosystem through trust

• 27:42 – Final thoughts on staying true & adding value

#️⃣ Hashtags

#FitnessCoaching #CoachingBusiness #AramGrigorian #FitnessNetworking #FitnessIndustry #CoachMarketing #BusinessOfCoaching #FitnessMentorship

PS - Want to scale your coaching business without burning out? Schedule a 1:1 call: https://app.reclaim.ai/m/mac-barbell-logic/turnkey-coach-team-call

Connect with Andrew Instagram: https://www.instagram.com/andrewbarbender/