If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound.

Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-tool/