When's the worst time to start building a network?
Probably when you desperately need one.
In this episode of Networking Nuggets, Keith looks at why networking shouldn't be treated as an emergency response to a quiet sales pipeline, lost client or sudden need for an introduction.
Strong networks are built long before we need anything from them, through conversations, small acts of generosity, staying visible and nurturing relationships over time.
Keith explores why trust can't be rushed, why a LinkedIn connection isn't the same thing as a relationship, and why networking when business is going well may be one of the smartest things you can do.
There's also a simple challenge: reconnect with three people this week, with no agenda other than restarting the conversation.
This week's Networking Nugget:
Build your network before you need your network.
📘 From Awkward to Connected is available now on Amazon.
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