This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast. Today we’re diving straight into something that quietly shapes promotions, pay rises, and big opportunities: networking. Not the awkward, business-card-collecting kind, but strategic, values-aligned networking that works for both introverts and extroverts.
Career research from Harvard Business Review and Lean In shows that women with strong, intentional networks are more likely to land leadership roles, be sponsored by senior leaders, and hear about stretch opportunities early. Mind Tools reports that around 90 percent of women leaders credit intentional networking with helping them reach board positions. That means your network is not a nice-to-have; it is a core career asset.
Let’s reframe networking first. Think of it as building a community that supports your ambitions and that you also pour into. Networking is not begging for favors. It is about mutual value, shared information, and visibility. Herminia Ibarra at London Business School calls this “strategic networking” – connecting not just with people you like, but with people who expand what’s possible for you.
If you identify as an introvert, this is your permission slip: you do not need to work the room. According to Leading Lady Coaching and Mind Tools, introverted women thrive when they focus on quality over quantity. So instead of meeting 30 people at a conference, decide you’ll have two real conversations. Look up the speaker list or attendee list on LinkedIn ahead of time, send a short message, and say you’d love a five-minute chat at the coffee break. You walk in with a plan, not panic.
Introverts also tend to shine in writing. Use that. Comment thoughtfully on LinkedIn posts from leaders you admire. After a virtual event, send a short note to the organizer or panelist, sharing one insight that helped you. Many powerful networks start in the DMs, not on a stage.
Now to my extrovert listeners. You usually have no problem starting conversations, but the trap is scattered connections without depth. Your superpower is energy and visibility, so use it with intention. When you go to an event from a group like Women in Product, Ellevate Network, or a local women’s chamber, give yourself one focus: who can I genuinely help today? Make warm introductions between people, amplify other women’s wins on LinkedIn, and then follow up within 48 hours with a quick voice note or email. Your goal is not just to meet people; it’s to become memorable for the right reasons.
Regardless of your style, three strategies serve everyone. First, diversify your network. Mind Tools and Lean In emphasize that women often network mostly with peers at the same level. You also need people two levels up, people in other departments, and people in other industries. That’s where sponsorship and fresh ideas live.
Second, mix online and offline. Women As One highlights how conferences, Twitter, and LinkedIn communities can all open doors. You might attend one in-person event a month, and balance it with virtual coffees, mastermind circles, or niche Slack and WhatsApp groups.
Third, follow up like a pro. Networking expert Marissa King talks about how strong networks are built over time, not in a single meeting. After you connect, put a reminder in your calendar to check in in a month. Send an article related to their project, congratulate them on a promotion you see on LinkedIn, or simply say, “Thinking of you and cheering you on.”
As a woman building her career, you are allowed to take up space, to ask for help, and to name your ambitions out loud. When you show up with clarity, curiosity, and consistency, networking stops feeling like a performance and starts feeling like community.
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