This is your The Woman's Career Podcast podcast.
Welcome back to The Woman’s Career Podcast. Today we’re diving straight into one of the most powerful tools in any woman’s career toolbox—networking. Not just passing out business cards or collecting LinkedIn connections, but truly building strategic, authentic relationships that accelerate your professional success.
Networking is essential for visibility, mentorship, and unlocking promotions. It’s how Sheryl Sandberg went from meeting Mark Zuckerberg at a Christmas party to becoming the COO of Facebook months later—it changed her career trajectory entirely. Yet, for so many women, the world of professional networking can feel intimidating, or even inaccessible. I want to tear down those barriers today.
Let’s talk about benefit number one: access. When 90 percent of female leaders credit intentional networking for landing board positions, and 70 percent say it’s improved organizational profitability, this is more than just career advice; it’s a proven catalyst for advancement. But how do we actually make networking work for us, especially if you’re not comfortable in the spotlight? Today, I have tips tailored for both introverts and extroverts.
First, for those who thrive in social settings, seize those in-person opportunities. Attend industry conferences hosted by groups like WomenTech or executive summits, and make it your mission to connect. Remember, preparation is key. Set goals for the event, know whom you want to meet, and don’t shy away from introducing yourself.
If you’re more introverted—and plenty of women are—the best strategy is quality over quantity. Find opportunities where you can have one-on-one conversations, maybe over virtual coffee chats or smaller online forums. Platforms like LinkedIn are powerful here—sharing a thoughtful comment on someone’s article or sending a personalized message after attending their webinar is just as effective as mingling at big events.
For everyone, crafting a strong personal brand is critical. Define your unique strengths and craft an elevator pitch that clearly states who you are and what you bring to the table. People remember clarity. Present yourself authentically and confidently even if your comfort zone isn’t in a crowd.
Here’s another vital practice: diversify your network. Don’t limit yourself to colleagues in your own industry or women of similar backgrounds. Cross-industry relationships, connecting across age groups, and yes, even gender, open doors you might never imagine. A diverse network brings fresh ideas and opportunities—innovation thrives on difference.
Remember, networking is a two-way street. Women excel at forging deep, meaningful relationships. Lean into that by focusing on a smaller circle but nurturing those connections. Follow up deliberately. If someone helped you or you had a great conversation, send an email or message. Gray, a top networking expert, emphasizes the power of regular contact—even a quick "Hi, just checking in!" helps sustain valuable connections.
Mentorship is another secret weapon. Reach out to women who inspire you and ask for guidance. Be open to feedback, apply their advice, and remember that mentors can become sponsors—the people who advocate for you behind closed doors.
Finally, showcase your achievements. Women often hesitate to promote their own successes, but sharing your wins visibly—on LinkedIn, internal networks, wherever you’re seen—ensures the right people recognize your impact.
I hope this episode inspires you to network intentionally, whether that means attending your next professional summit or sending that one meaningful message today. Your network is your gateway—don’t just build it, leverage it.
Thank you for tuning in to The Woman’s Career Podcast—if you found today’s episode helpful, make sure to subscribe so you never miss more empowering advice. This has been a quiet please production, for more check out quiet please dot ai.
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