Semantic satiation is a psychological phenomenon that occurs when a word or phrase is repeated so many times that it loses its meaning and impact.

"Made in Italy" is a perfect example of semantic satiation.

The phrase has been overused and abused in marketing, advertising, and branding. It has become a generic label that doesn't differentiate Italian products from other products anymore. Moreover, "Made in Italy" has been associated with some negative connotations, such as exploitation, counterfeiting, and cheap labor.

Consumers are now skeptical of the authenticity and quality of "Made in Italy" products, and they demand more transparency, sustainability, and ethical production.Consumers, specially in US, are no longer impressed by “Made in Italy”, and it no longer sets products apart from their competitors. In short, the phrase "Made in Italy" is dead.

Welcome to our latest episode of the podcast, where we'll be diving into the fascinating world of neuromarketing tools.
If you're curious about how companies are able to tap into our brains to understand our behavior as consumers, then you won't want to miss this episode.

In this podcast, we'll be discussing the various tools that neuromarketers use to gain insights into our thoughts and emotions.

From eye-tracking technology to facial recognition software, we'll explore how each of these tools works and how they're used in real-world marketing campaigns. We'll also be discussing some of the ethical considerations associated with these tools.

After all, when companies are able to measure our brain activity and track our eye movements, it's natural to wonder about the potential implications for our privacy and autonomy as consumers.

Whether you're a marketer looking to stay ahead of the curve, or just someone curious about the science behind advertising, this episode is sure to be both informative and thought-provoking.

So sit back, relax, and get ready to learn all about the fascinating world of neuromarketing tools.

A short explanation of "what is neuromarketing" and why it is very useful for companies.

Intro to Neuromarketing & Consumer Behaviour podcast. Start this amazing trip with me!