Our Guest this week is Ryan Anthony. Ryan is a creative technology expert and the Co-Founder and CEO of DIRT. DIRT is a revolutionary consumer insights research platform and Neuro/AI delivery system.

This week we discuss neuroscience in advertising and how applying neuroscience technology to the creative processes can help creators anticipate what resonates with their audiences. We talk about how neuromarketing tools measure physiological reactions to create a predictive testing environment based on emotional responses, and how DIRT is making these tools more accessible to a wider audience with its innovative tech.

Plus, Facebook sells itself short with iOS 14 bug, South Korea passes law to force Google and Apple to allow third-party payments, Apple allowing developers to redirect users to sign up for services outside the App Store, and Apple delays Child Safety Features to ensure they get it right.

Guest: Ryan Anthony

Industry Insights

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